The Home-Services Lead Is the Most Perishable Lead on the Internet
Think about why someone fills out a contractor’s Facebook lead form: something is wrong. The AC died in July, the roof stained the ceiling, the water heater is making that sound. This isn’t research-phase browsing — it’s a homeowner with a problem, and the speed-to-lead findings that apply everywhere apply here with teeth: they will keep calling contractors until one answers, and the first real conversation usually books the job.
Meanwhile, the entire company is on job sites. Nobody is logging into Meta’s Leads Center at 2pm on a Tuesday — which is precisely where Meta puts the lead, silently, for 90 days until it’s deleted. The mismatch between how fast these leads decay and where Meta stores them is the whole problem, and it’s why contractors who “tried Facebook ads and got nothing” often generated plenty of leads — that nobody saw in time.
Built for How a Shop Actually Runs
No dashboards for the crew to check, no app for the estimator to install:
- The text goes to the trucks. Whoever’s on call gets the customer’s name, number, and the service they asked for — tap to call from the message. Ninety seconds later, you’re the contractor who answered.
- The email goes to the office. Complete form details — address fields, project descriptions, budget answers — formatted for scheduling and quoting.
- The sheet keeps score. Every lead becomes a row with source and timestamp in your Google Sheet: mark them quoted, booked, or lost, and know at month’s end exactly what the ad spend produced.
Underneath, deliveries queue, retry, and record their status per lead — so “did we get a lead from that campaign?” has an answer even when the week gets chaotic. That reliability layer is the actual product; the details are here.
The Math for a Trade Business
At home-services ticket sizes, this decision costs more to think about than to make. One recovered water-heater job covers a decade of the $15/month plan; one recovered roof covers several decades. The trial takes five minutes to set up and your next lead is the test.